Make the page headlines as descriptive as possible. The headlines will appear in search results as the result title (h1), and description text (p).
The name of the section or page.
A description of the information the user will find, or what they can achieve in this section or page.
Omitting the page description
In some instances it may be necessary to omit the description. In these cases ensure a page meta description is in place for use in search results.