New opportunity to transform seafront paddling pool and playground

We're inviting expressions of interest from organisations that can invest in a new future for the seafront paddling pool and playground.

We're looking for proposals from experienced leisure operators, investors and developers to fund, design, build and operate a new public water play facility and children's playground on the site of the current Kings Road paddling pool and playground.

Any proposal must provide a high-quality family play area and paddling pool that will remain free for residents and visitors to enjoy. In turn, a complementary commercial leisure offer on the adjacent site would make it an attractive offer for investors and supporting the long-term investment and sustainability of the public facility.

The proposed redevelopment area includes the existing paddling pool and playground, which would be modernised, alongside improvements to toilets, changing facilities, landscaping and seating. The opportunity also includes an adjacent 1,000 square metre site that could accommodate a leisure, hospitality or wellbeing offer, helping to draw more people to the area throughout the year.

As a minimum, proposals must provide a high-quality, free-to-use paddling pool and playground. But the council is also keen to explore innovative ideas a developer might have for using the space, including a destination that would support alternative seasonal uses outside the summer months. 

The successful partner would be responsible for funding the facility's design and construction, as well as its ongoing operation and maintenance.

Councillor Alan Robins, Cabinet member for Sports, Recreation and Libraries, said: “If we want a seafront that’s fit for the future, we need to work with private sector investors and developers to deliver it together. 

“This is an exciting opportunity to create an exciting destination for local families that leaves a lasting impact in a prominent seafront location.

“It’s a lucrative space in a busy part of the seafront and the playground is always popular, so there’s lots of possibilities for how the space could be used.

“We want to work with a partner who shares our vision of providing excellent free facilities for children to enjoy alongside a high-quality leisure offer that supports local jobs and boosts the economy.” 

The opportunity was first set out in the council’s newly launched seafront prospectus.

Read more information and find out how to apply on the council’s website. Proposals need to be submitted by 27 September 2026.